Privacy Policy

Last updated: 06-02-2026

Lonavo VOF ("we," "us," "our") operates this online store and website, including all related information, content, features, tools, products, and services (collectively, the "Services"). We use the Shopify platform to provide the Services.

This Privacy Policy describes how we collect, use, and disclose personal information when you visit or use our website, make a purchase, or otherwise communicate with us. In the event of any conflict between our Terms and Conditions and this Privacy Policy, this Privacy Policy takes precedence with respect to the collection, use, and disclosure of your personal information.

Please read this policy carefully. By using the Services, you acknowledge that you have read this Privacy Policy.

Who We Are

We are the data controller responsible for processing your personal information in connection with the Services, within the meaning of the General Data Protection Regulation (GDPR, Regulation (EU) 2016/679).

Company	Lonavo VOF
Legal form	General partnership (VOF), Netherlands
Chamber of Commerce (KvK) number	95018190
VAT number	NL866973849B01
Store	bellarashop.com
Email	support@bellarashop.com

We are established in the Netherlands and sell to consumers in the European Union, Australia, and other countries. Processing of personal information is governed by the GDPR and applicable national data protection laws. For customers in Australia, an additional section below explains how this policy interacts with Australian privacy and consumer protection law.

What Personal Information Do We Collect?

"Personal information" means information that identifies you or from which your identity can reasonably be determined. Personal information does not include information that has been anonymised such that you can no longer be identified.

Depending on how you use the Services, we may collect the following categories of information:

• Contact details – name, postal address, billing address, shipping address, phone number, and email address.
• Payment information – payment card details, transaction information, payment method, and payment confirmations. We do not store full card numbers ourselves — these are processed by our payment service providers.
• Account information – username, password, and settings, if you create an account.
• Transaction information – items you view, add to cart, purchase, return, exchange, or cancel, and your order history.
• Sizing information – measurements and size selections you enter into our size chart tool.
• Communications with us – information you provide when contacting customer service.
• Device information – information about your device, browser, network connection, IP address, and other unique identifiers.
• Usage information – how and when you use or visit the Services, including through cookies and similar technologies.

Where Do We Collect This Information From?

• Directly from you – when you create an account, place an order, contact us, or otherwise provide us with your information.
• Automatically through the Services – from your device when you visit the website, through cookies and similar technologies.
• From our service providers – when they collect or process personal information on our behalf.

How Do We Use Your Information?

We collect, store, use, and disclose personal information for purposes including:

• Processing your order, completing payment, arranging delivery, and handling returns and exchanges.
• Customer service and responding to your enquiries.
• Accounting and fulfilling our accounting and tax obligations.
• Fraud prevention and keeping the Services secure.
• Sending newsletters and email or SMS marketing, where you have given consent.
• Advertising and audience targeting on third-party platforms, where you have consented to marketing cookies.
• Statistics and improving the website.

Where we rely on your consent (for example, for marketing communications or marketing cookies), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Legal Basis for Processing

In accordance with the GDPR, we process your personal information on the basis of one or more of the following: performance of a contract with you (processing your order), compliance with our legal obligations (e.g. accounting), our legitimate interests (e.g. fraud prevention, improving the Services), and your consent (e.g. marketing).

Who Do We Share Personal Information With?

We share personal information with service providers who process it on our behalf, and with other third parties where necessary, including:

• Shopify – store hosting, order management, and payment processing.
• [CHECKOUT PROVIDER] – third-party checkout solution. Your contact, shipping, and payment details are processed here when you complete checkout through this provider.
• [CART PROVIDER] – shopping cart functionality on the website.
• Klaviyo – email marketing and newsletters, including sending and analytics.
• [SIZING TOOL] – size chart and size recommendation tool.
• Meta (Facebook/Instagram) – advertising and ad performance measurement via the Meta Pixel and similar technologies.
• Google – analytics and advertising via Google Analytics and Google Ads.
• Carriers – delivery of your order.

We may also disclose personal information where necessary to comply with the law, respond to requests from public authorities, enforce our terms, or protect our rights or the rights of others. In the event of a business transfer, merger, or insolvency, personal information may be part of the transferred assets.

Our marketing and analytics partners process data in accordance with their own privacy policies.

International Data Transfers

Some of the providers listed above are located, or process data, outside the European Economic Area (EEA) — for example in the United States, where some of our service providers operate (e.g. Shopify, Meta, and Google). Before transferring personal information to a recipient outside the EEA, we take reasonable steps to ensure an adequate level of protection, including Standard Contractual Clauses approved by the European Commission, where relevant.

Our Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information relating to your access to and use of the Services in order to provide and improve them. Information you provide to the Services is shared with Shopify and with third parties, which may be located outside the EU.

Shopify also uses certain features based on data from your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for the relevant processing as a separate controller. You can read more in Shopify's privacy policy at privacy.shopify.com.

Cookies

Our website uses cookies and similar technologies. Necessary cookies are set for the website to function, including the shopping cart and checkout. Statistical and marketing cookies (including Meta Pixel and Google Analytics/Ads) are only set with your consent, which you can give or withdraw through the cookie settings on the website.

You can also delete cookies at any time in your browser settings.

Third-Party Websites and Links

The Services may contain links to websites or platforms operated by third parties. We are not responsible for the content, privacy policies, or security of these websites. We recommend reading their privacy policies. A link does not mean we endorse their content.

Children's Data

The Services are not directed at children, and we do not knowingly collect personal information from children without appropriate consent. If you are a parent or legal guardian of a child who has provided us with personal information, please contact us at support@bellarashop.com to request its deletion.

Retention and Security

We retain your personal information only for as long as necessary for the purposes for which it was collected, or as required by law:

• Order and accounting records are kept for as long as required under applicable accounting and tax law.
• Account information is kept for as long as you maintain an active account.
• Marketing consent and newsletter data are kept until consent is withdrawn.
• Customer service correspondence is kept for as long as relevant to the matter and any related claims.

We take reasonable technical and organisational measures to protect your personal information against misuse, unauthorised access, alteration, or disclosure. However, no security measure is completely foolproof, and we cannot guarantee absolute security. We recommend not sending us sensitive information through unsecured channels.

Your Rights (EU/EEA)

Under the GDPR, you have the following rights regarding your personal information, among others:

• Access – you can ask what personal information we hold about you and request a copy.
• Correction – you can ask us to correct inaccurate or outdated information.
• Erasure – in certain circumstances, you can ask us to delete your information.
• Restriction of processing – you can ask us to restrict the processing of your information.
• Data portability – you can request your data in a structured, commonly used format.
• Objection – you can object to certain uses of your information, and you can always opt out of direct marketing.
• Withdrawal of consent – you can withdraw consent to marketing or marketing cookies at any time, without affecting the lawfulness of processing carried out before withdrawal.

You can exercise these rights by emailing support@bellarashop.com. We may ask you to verify your identity before processing your request. We will respond as soon as possible, and no later than within one month.

Marketing opt-out: You can unsubscribe from newsletters at any time via the unsubscribe link in our emails. Even if you opt out of marketing, we may still send you operational messages relating to your order or account.

Australian Customers

If you are located in Australia, the following applies in addition to the sections above.

Privacy Act. While Lonavo VOF is established in the Netherlands and primarily processes personal information under the GDPR, we handle the personal information of Australian customers consistently with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth), to the extent applicable to our business.

Consumer guarantees. Nothing in this Privacy Policy, our Terms and Conditions, or any other policy on this website excludes, restricts, or modifies any consumer guarantee, right, or remedy available to you under the Australian Consumer Law (ACL) that cannot lawfully be excluded, restricted, or modified. Where our policies are inconsistent with the ACL, the ACL prevails to the extent of that inconsistency.

Complaints. Australian customers who are not satisfied with our response to a privacy complaint may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Complaints (EU/EEA)

If you are not satisfied with how we handle your personal information, please contact us first at support@bellarashop.com so we can try to resolve the matter directly.

If you remain unsatisfied with our response, you have the right to lodge a complaint with a supervisory authority — in the Netherlands, the Autoriteit Persoonsgegevens, as we are established there, or with the data protection authority in your own EU country of residence.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time in connection with changes to our practices, or for operational, legal, or regulatory reasons. The updated version will be posted on this page with a new "Last updated" date.

Contact

If you have questions about this Privacy Policy or how we handle your personal information, you can contact us at:

Lonavo VOF, KvK: 95018190, VAT: NL866973849B01 Email: support@bellarashop.com